WANT
MORE CLICKS,
MORE LEADS,
MORE SALES?
YOU NEED A PPC SPECIALIST.
EXPERT PPC LEAD GENERATION TO MAXIMISE BUSINESS POTENTIAL.
I’ll be honest. if you’re looking for your average PPC lead generation company, I’m not it.
I’m not another one of those marketing agencies that promises leads from PPC and charges a fortune without delivering results. There are far too many out there that say they specialise in PPC leads, but struggle to deliver the ROI you’re looking for.
So, why not work with a Hertfordshire PPC specialist instead?

I’m Carl, by the way - a freelance PPC specialist. Nice to meet you. I specialise in helping businesses like yours harness the power of PPC and get the results they want, for the price they want to pay.
If you’re a small business looking to boost lead generation, I’m certain I have what it takes to get you where you want to be. Whether you’ve used Google Ads before, or you’re new to the world of pay-per-click, I’d love to share my expertise and help
your business thrive.
READY TO INCREASE YOUR LEADS?
I’m all about making pay per click lead generation simple and (cost) effective so I offer three simple packages.
PPC Setup
New to the world of pay-per-click? I can get your business set up with PPC advertising with budgets from as little as £5 per day. From keyword and competitor research, to ad copywriting and conversion tracking, this package covers all the basics to get your business’ name out there.
PPC Audit
I’ll conduct a thorough analysis of your existing PPC campaigns and identify areas for improvement. This includes assessing your keywords, ad copy, landing pages, conversion tracking setup, and budget management. You’ll then receive simple, actionable steps to improve the ads.
PPC Management
Find time escapes you as you try to juggle your to-do list? If you have little time to invest in marketing your business and increasing your online visibility, why not trust a PPC specialist to take care of things? This top tier package serves as a one-stop shop for all your PPC management needs.
PPC IN HERTFORDSHIRE FOR LOCAL BUSINESS
As a small business owner, it can be tough getting your name out there. You're already swamped without having to also worry about promoting your business to get leads.
I’ll be an extension of your team, working in the background to help you meet your business goals. You’ll see your costs per click drop and your conversion rates increase in no time.
Cost-effective
Perhaps you feel your limited budget is restricting performance, or maybe you’re paying more than you expected for your adverts. My services are cost-effective, because it shouldn’t cost a fortune to achieve your business goals. You can wave goodbye to hefty agency fees and unexpected account spend. There are no hidden costs - you’ll pay an agreed monthly fee and should a task take longer than expected, that’s no problem, that’s on me, NOT you.
Tailored Strategy
No two businesses are the same, and what works for one company may not deliver the same results for another. That’s why I tailor each of my packages to your unique circumstances. I develop customised strategies with your business goals in mind, to drive measurable results and leads for your business.
Expertise your can trust
With over seven years of industry experience, I’ve led over 50 PPC projects for industries of all shapes and sizes, with a specific focus on lead generation. If you’re looking for a PPC specialist you can rely on, look no further. I thrive off helping businesses like yours manage their PPC campaigns and Google Ads, and get the results they’ve been waiting for.
Time-saving
By outsourcing your PPC management, you’ll have the time to commit to the day-to-day running of your business, all while knowing your marketing activity is in good hands. This means you can save time and resources to focus on your business growth.
Transparency
You’ll be kept informed about the work I’m doing and any issues that may crop up along the way. After all, effective communication is key to building trust and that’s what matters most to me. Knowing my clients trust me to deliver and achieve their goals.

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I CAN HELP WITH THESE ISSUES
When your PPC campaigns aren't performing how you want them to there could be any number of issues holding them back. As your Account Manager I will investigate any potential issues and resolve them with the aim of driving your cost per click down and your conversion rate up.
Lack of Impressions
Do you expect your adverts to show to more people? Are your adverts stuck on the second page of results?
Unrelated Search Terms
Are your adverts being shown to the wrong audience? Using negative keywords and correct match types will help.
Cost & Budget Issues
Are you paying more than you expected for your adverts? Is your limited budget restricting performance?
Getting the Wrong Calls
Wasting time answering enquiries that don't suit what your business offers? Keyword management can help this.
High Click/Low Enquiries
Not sure what to do if your adverts are getting lots of clicks but your website traffic isn't converting into enquiries?
Missing Conversions
Are you tracking the journey of your potential customer when they land on your website?
GOOGLE CERTIFIED & PARTNERED
Looking for Google Ads Services you can trust? I'm partnered with Google Ads which means I've undertaken their certifications and demonstrated good, consistent results for my clients.
SOME OF MY VERY HAPPY CLIENTS
"Carl has been managing our Google Ads for four years. The results from our PPC campaigns are excellent! Carl is knowledgeable and approachable, keeping us fully informed."
Dawn Wills
Herts MS Therapy Centre
"Carl demonstrated a remarkable level of thoroughness in his work. He not only helped us redefine our PPC strategy but also executed it with precision and expertise."
Mollie Rudd-Clarke
Workiro / Get Busy
"Carl has had an immeasurable positive impact on our business. He has transformed our lead generation, updates our website regularly, and regularly updates us on his progress."
Ben Waterman
Waterman Tree Co.
"Carl has assisted us with our Google Ads. His knowledge, advice and level of detail is second to none. We've been thrilled to see an increase in conversions and a reduction in spend."
Greg Muir
EMS Lifts