PPC BLOG

My client needed a PPC Specialist to provide day-to-day management of their Search & Shopping campaigns, which they were outsourcing to...

Starting and running a small business can be challenging, but with the right advertising and marketing strategies, it's possible to reach...

Well it was coming wasn’t it? All this talk and excitement about Microsoft and ChatGPT, we all knew Google was cooking something up to...

In June 2022, Google Ads introduced a new ad format called Responsive Search Ads (RSAs), replacing the previous Expanded Text Ads (ETAs)....

Google Ads is an effective marketing tool for small businesses because it allows you to reach a large, local, and targeted audience with...

When I first started working on Google Ads for small businesses back in 2018 I’ll be honest… I didn’t know what I was doing.

PPC language can seem intimidating at first, but learn some of the basic terms and you'll soon start picking the rest up in no time.

A PPC brief is different from a full marketing brief. It helps you create a structured campaign and remain focussed in the future.

There is no doubt that Artificial intelligence is rapidly transforming many industries, and pay-per-click advertising is no exception.

Microsoft has plans for AI that could change the face of search engines forever. Is it needed or is it over-engineered?