OPTIMISE
YOUR GOOGLE ADS,
YOUR RESULTS,
YOUR ROI,
WITH A GOOGLE ADS AUDIT
REFINE YOUR STRATEGY WITH
EXPERT GOOGLE ADS AUDITING
The digital advertising space is more competitive than ever. If your Google Ads campaigns aren’t delivering the results you expect, an in-depth Google Ads audit can uncover what’s holding you back. My audit services provide a clear roadmap to improving performance, optimising ad spend, and increasing conversions.
Google Ads is a powerful tool, but without regular reviews and strategic refinements, it’s easy to waste budget on underperforming ads. A comprehensive Google Ads audit pinpoints inefficiencies in bidding strategies, keyword targeting, and campaign structure to help you turn wasted spend into measurable success.
WHAT IS A GOOGLE ADS AUDIT?
Many businesses set up their Google Ads campaigns, see initial traction, and assume everything is running smoothly. But the truth is, digital advertising evolves, and what worked before may not work now.
A Google Ads audit is a deep dive into your existing campaigns to assess their structure, strengths, and areas for improvement. By reviewing your account setup, keyword strategy, conversion tracking, ad relevance, and bidding approach, an audit can highlight what’s working and what’s preventing you from achieving the best return on investment (ROI).
Once you understand where optimisations are needed, you can make strategic adjustments to improve performance, reduce wasted spend, and generate higher-quality leads for your business.
WHAT TO EXPECT FROM A GOOGLE ADS AUDIT?
A Google Ads audit is more than just a surface-level review. It’s a detailed analysis of your campaigns, providing practical recommendations that you can implement immediately for better results.
You’ll receive a comprehensive report outlining the strengths and weaknesses of your current approach, along with actionable insights to improve performance.
My goal is to simplify the findings so they are easy to understand and implement—whether you manage your own campaigns or prefer ongoing support.
If anything is unclear, I’m happy to schedule a call to walk you through the results, ensuring you feel confident in making data-driven adjustments to your campaigns.
YOUR AUDIT WILL INCLUDE...
Every Google Ads Audit is tailored to your specific needs, but typically covers:
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A 3-month performance review with key insights
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Analysis of account structure and campaign settings
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Keyword strategy evaluation to identify gaps and opportunities
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Review of ad copy and extensions for relevancy and performance
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Landing page assessment to ensure alignment with ad messaging
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Conversion tracking setup to verify accurate data collection
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Quality Score analysis to improve ad efficiency
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Review of bidding strategies and budget allocation
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A prioritised action plan with recommended updates
BENEFITS OF A GOOGLE ADS AUDIT
A well-structured Google Ads campaign can transform your business, but if your ads aren’t optimised, you could be overspending without seeing the right results. Here’s how a Google Ads audit can help:
Attract more high-intent leads
By refining your keyword strategy, audience targeting, and bidding approach, you can ensure your ads reach the right people—those actively searching for your products or services.
Improved online visibility
Optimised campaigns enhance your position on Google, making your business more visible to potential customers and giving you an edge over competitors.
Increased your ROI
With better targeting, compelling ad creatives, and refined bidding strategies, a well-audited campaign will drive more conversions while reducing unnecessary ad spend.
Save time and resources
Rather than spending hours troubleshooting underperforming campaigns, an audit provides a clear roadmap for improvement—allowing you to focus on running your business while your ads work more effectively.
An advantage over your competitors
Businesses that continuously optimise their Google Ads campaigns stay ahead of the competition. An audit ensures your ads perform at their peak, helping you dominate search results in your industry.
GOOGLE CERTIFIED & PARTNERED
Looking for other Google Ads Services? I'm partnered with Google Ads which means I've undertaken their certifications and demonstrated good, consistent results for my clients.
REQUEST YOUR FREE GOOGLE ADS KEYWORD RESEARCH TODAY
Not sure whether PPC and Google Ads is the right direction for you and your business?
Claim your free keyword research from me today. I'll give you an idea of how much you can expect to spend for your keywords and how many leads you might see in return.
FAQS ABOUT ADS AUDITING
How long does a Google Ads audit take, and when can I expect to see improvements in my campaign performance?
A Google Ads audit can take anywhere between 1-4 weeks to complete, it really depends on the size of the account and how much data already exists for analysis. Once you've received your audit back it's mostly up to you when you implement the recommended changes. You can update on your own terms or I can manage that process for you. Seeing improvements in the campaign performance should be fairly immediate depending on how high your budget is and much data flows through the account on a daily basis.
Will I need to implement the recommended changes myself, or do you offer ongoing support after the audit?
We can approach this either way. The audit has been designed so that you can implement the changes yourself, however, I am very happy to get involved with making those changes. If you know ahead of time that you'd like me to make the changes for you, I can do so whilst conducting the audit to maximise the use of time.
How often should I get a Google Ads audit, and is this a one-time service or something I should do regularly?
When to get a Google Ads Audit is less to do with a schedule, and more to do with the account performance. Maintenance on the account is recommended to be ongoing and consistent to ensure your adverts are fresh and active and up to date, and with good keyword management you should mitigate the need for regular auditing. However, should you start to notice performance dropping it's always worth getting an opinion on the account to ensure all best practices are being met.