How I helped build SEO foundations and a reliable PPC campaign for a Hertfordshire-based Wall Removal Company

When I started working with my Wall Removal client in 2023, they brought with them a Google Ads account that hadn’t been audited or worked on in well over a year. Their SEO strategy was also directionless, with only the occasional blog being posted to target weak keywords that would not bring in much traffic to the site. 

We put together a marketing strategy for the client which, with enough time and patience, would completely change the fortunes of the company on Google. Nearly two years later we’ve started to see this local SEO strategy pay off with a much stronger and ever-increasing presence on Google, meanwhile a much more reliable and lead-generating ad campaign. 

Google Ads Challenges

The nature of the building industry in the UK meant that despite our best efforts and our ability to get leads for the business, unfortunately it was very reliant on the economic climate. When purse strings are tight, home modification projects can be put on hold. 

The client had to adapt and find new avenues to bring money in - which meant the inclusion of new campaigns and new ways of searching for their services. Proving these new campaign’s value was therefore a challenge and immediate results were needed. 

Lead Generation Strategy

Our strategy combined SEO and Google Ads in a new and exciting way to maximise the opportunity of (at the time) brand new campaign types. 

Up to three blogs a month were written focussing on each of the main services as pillar pages. The topic of the blogs were keyword-specific to a problem or FAQ that people often had when looking for their services. The blogs were then written to provide as much information as they could in answering those queries, but also internally linking across the website. These blogs were then added to a page feed on Google Ads to be utilised in a Performance Max campaign.

The Performance Max campaign would then target people who were making searches similar to our blogs. Our idea was that it was important to get people to the website using us as a source of information, rather than only targeting them when they were ready to find a service provider. 

Customer Testimonial

“Thanks for all you have done, you have been amazing this year!”

Not sure where to start with your PPC Management? I offer a free 30 minute consultation where we can discuss the problems you’re facing and how my solutions could help you. Click here for more information and to book your session.