ELEVATE
YOUR CAMPAIGNS,
YOUR AD GROUPS,
YOUR ADVERTS,
WITH AN EXPERT PPC AUDIT
IMPROVE YOUR ADS WITH PROFESSIONAL PPC AUDITING
The digital landscape is more competitive than ever before. If you’ve given PPC a try but you’re not getting the results you were hoping for, a PPC audit may be the solution. My PPC audit services can identify your problem areas and the simple changes you can implement to transform your strategy.
Pay per click is a powerful tool and you deserve to see its potential. There’s nothing worse than putting the work in and not seeing the results. A thorough PPC audit will analyse the ins and outs of your current campaigns, such as budget allocation, keyword targeting and the effectiveness of your ad copy.
WHAT IS A PPC AUDIT?
Well, that’s a good question.
Once you’ve got your head around Google Ads, it’s all too easy to get comfortable. Too many businesses stick with the ‘well it worked last time’ attitude and are left confused when the results they were hoping for don’t come in.
But the key to effective PPC is regularly reviewing your strategy and refining it as you go. That’s where a PPC audit can work its magic. In simple terms, a PPC audit is a detailed review of your current PPC strategy, to identify its strengths, weaknesses and overall structure. Typically speaking, an audit will analyse your account structure, keyword structure, current performance, bidding, and tracking.
Once you know what’s holding you back, you’ll be amazed just how quickly you can generate the results you deserve. My hope is that once you have the knowledge to hand, you can make confident pay per click decisions that will unlock quality leads. Eliminate the guesswork with an in-depth (and affordable!) PPC audit.
WHAT TO EXPECT?
First, let me explain what you can expect from a PPC audit from me. You can think of it as a thorough analysis of your current PPC strategy - what’s working, what’s holding you back and the steps you can take to improve.
You’ll receive an in-depth document detailing my findings. I’ll review your existing PPC approach (your account setup and any existing campaigns), and identify your strengths, weaknesses and my suggestions for improvement. The last thing I want is for you to feel overwhelmed, or for my suggestions to feel out of reach. Should anything be unclear, I’m more than happy to jump on a call and talk things through. My aim is for my findings to be clear and actionable.
With this knowledge my hope is that you’ll save your business money on ad spend and make money in return.
YOUR PPC AUDIT WILL INCLUDE...
The PPC audit can be tailored exactly to your requirements, but ideally I would be looking to deliver insight into the following areas:
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3 month & all-time report
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Account & campaign settings
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Keywords
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Search ads & extensions
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Landing pages
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Conversion tracking
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Quality Score
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Goals/KPIs/Benchmarks
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Action list of recommended updates
BENEFIT OF PAID SEARCH AUDITING
Don't let suboptimal PPC performance hold your business back any longer.
Attract more qualified leads
An in-depth PPC audit can equip you with the knowledge to optimise your PPC campaigns. That way, your ads will be seen by the right people at the right time, leading to an increase in qualified leads.
Improved visibility online
A well-performing PPC campaign can improve your online visibility and establish your business as a reputable and trustworthy choice for potential customers.
Increased sales revenue
PPC gets your name out there and attracts more qualified leads, which can ultimately drive more sales and revenue for your business.
Save time and resources
As a business owner, your time is valuable. A thorough PPC audit can take care of the hard work for you by identifying and fixing issues with your campaigns. This allows you to focus on the day-to-day runnings of your business rather than needing to troubleshoot your ads.
An advantage over your competitors
A well-optimised PPC campaign can set you apart from others in your industry.
GOOGLE CERTIFIED & PARTNERED
Looking for Google Ads Services you can trust? I'm partnered with Google Ads which means I've undertaken their certifications and demonstrated good, consistent results for my clients.
FAQS ABOUT PPC AUDITING
Can a PPC Audit help me improve the performance of my advertising campaign?
A PPC audit can definitely give your advertising campaigns the boost they need to thrive. Like anything in life, it’s easy to get too familiar with PPC and become blind to inefficiencies. Requesting a PPC audit from a pay per click specialist can uncover issues or mistakes you’d previously overlooked, allowing you to optimise your campaigns for better returns. You’ll gain insight into the effectiveness of your ad copy and ensure your strategy is evolving to stay competitive in your industry.
What are the benefits of outsourcing a PPC Audit?
Outsourcing a PPC audit to an experienced PPC specialist can offer several benefits, not only to your campaigns but your overall marketing strategy going forward. You’ll gain a fresh pair of eyes to your way of doing things, allowing you to look at your PPC set up from a new perspective. Think of it as an unbiased assessment of your existing PPC strategy, helping you to uncover and resolve any potential issues holding you back.