A PPC FREELANCER IN HERTFORDSHIRE
THAT FEELS MORE LIKE AN EMPLOYEE
ABOUT CARL LANE. DIGITAL
If you’re looking for a PPC consultant that feels more like an employee you can rely on, you’ve come to the right place.
I’m Carl, and I have the skills and expertise to create, manage, and optimise your pay-per-click campaigns on platforms like Google Ads and Bing Ads so all that’s left for you to do is sit back and watch the leads come through.
I get a buzz out of helping small businesses like yours grow through paid advertising. I learnt the ropes in one of the UK’s fastest growing digital marketing agencies for over four years, where I was promoted to Lead Marketing Manager. There, I led the PPC department while managing a monthly budget of over 50k. It’s safe to say I know the value of ROI and making the most of your budget to achieve your business goals.

In my opinion, smaller businesses are often swept under the rug, especially by agencies. But I believe regardless of the industry you operate in and the budget you have to work with, you deserve the same level of attention and understanding the big brands get.
If you're ready to take your paid advertising to the next level and drive more enquiries, I'd love to work with you. Contact me today to learn more about my services and how I can help you achieve your business goals.
HOW I DO IT...
As a pay-per-click freelancer, my role is whatever you need it to be. Unlike those large (and pricey) marketing agencies that claim to specialise in all areas, I provide personalised attention and deliver customised campaigns tailored to your specific needs and goals. There’s no one size fits all when it comes to PPC. Each of my clients have different objectives and requirements, which is why I tailor my services to fit your unique preferences.
By leveraging data-driven strategies and targeting those all important keywords, I can help you secure relevant and meaningful leads through to your website. Nothing makes me happier than a client seeing the value of PPC and the difference it makes.
SO, WHY AM I A PPC SPECIALIST?
Well, I care about giving smaller, more local businesses easier access to professional PPC services. PPC support doesn’t need to break the bank - it shouldn’t cost you a fortune to achieve your goals. With the right strategy and targeting, pay-per-click can be an invaluable tool to drive sales, leads and brand awareness. And with time, those leads will convert into loyal customers.
My aim is to wave goodbye to the inaccessibility that surrounds pay-per-click. It doesn’t need to feel complicated. With clear explanations and a strategy you understand, I’ll help you unlock better online exposure, and better qualified traffic to increase your sales and enquiries. In return for your trust in me, I strive to stay in the know with the latest industry trends and techniques, to continuously improve my skills to provide the best possible service.
Honesty and transparency is key for building long-term relationships, and I’m dedicated to delivering results that exceed your expectations. Regular communication is vital - I’ll keep you well informed and updated, with weekly and monthly reports so you know where your money is being spent and the steps I’m taking to achieve your goals.

.png)
GREEN IMPACT WITH EVERY CLIENT
As a PPC freelancer, I get to build a work culture that reflects my personal values. As someone who works in the digital space, I want to do my bit to offset my environmental impact. So as well as donating to Ecologi for myself each month, I also plant a batch of trees for every new business I work with.
See how much we've planted so far - check out my impact forest.
.png)