FREQUENTLY ASKED QUESTIONS
Got a burning question about PPC? Well you're not the only one!
I've collected some of the questions I get asked most frequently below. If these don't help then do get in touch - I'd love to help answer (and then add it to the list)!
FAQS ABOUT PPC AUDITING
Can a PPC audit help improve the performance of my advertising campaigns?
Absolutely, conducting a PPC audit can significantly enhance the effectiveness of your advertising efforts. If you're familiar with ads management it can be quite common to get too accustomed to the nuances of PPC, leading to an oversight of potential inefficiencies. Engaging a PPC specialist to conduct a thorough audit can reveal overlooked issues, allowing for the refinement and optimisation of your campaigns. This process will provide valuable insights into your ad copy's performance and ensure your strategies are up-to-date and competitive.
What are the benefits of outsourcing a PPC Audit?
Getting the expertise of a seasoned PPC specialist for an audit brings lots advantages to both your campaigns and broader marketing endeavours. It introduces a new perspective to your approach, offering an objective evaluation of your PPC tactics. This external review acts as a diagnostic tool, identifying and rectifying any barriers to your success, thus paving the way for enhanced performance.
Is PPC setup right for me?
Deciding on whether to seek assistance with your PPC setup hinges on your specific business goals, familiarity with the process, and budget constraints. However, if your aim is to boost online presence and lead generation, initiating a well-structured PPC campaign is a strategic move. Professional guidance ensures your Google Ads are meticulously set up and executed, getting you closer to achieving your business objectives.
Are PPC ads worth it?
PPC advertising stands out as a highly economical option for promoting your products or services. This model not only increases brand exposure but also affords you full command over your budget, enabling precise control over expenses and maximising return on investment. Ultimately if your potential customers are searching for you but aren't currently finding you, PPC can turn that around for you fast.
How long does it take for PPC to work?
The timeline for observing tangible outcomes from your PPC efforts varies based on factors like ad quality, industry competitiveness, and ad relevance. Typically, results become noticeable within the first one to two months following campaign launch. It's important to remember that immediate conversion is not guaranteed upon initial ad interaction. Prospects might be comparing options or seeking more information. Patience is key, as the eventual leads and results justify the wait.
What if I've done my own setup but I'm not seeing results?
Experiencing underwhelming results from your own PPC setup signals a need for a thorough review and optimisation to realign with your key performance indicators and objectives. Considering professional PPC management could be the strategic leverage needed to elevate your business..
Why is PPC management important?
Given the extensive responsibilities of running a business, dedicating adequate time to PPC can be challenging. PPC demands daily monitoring and management, which might exceed your available bandwidth. Outsourcing PPC management to a freelancer can ensure your campaigns receive the necessary focus and expertise to flourish..
Is PPC management right for me?
Feeling swamped by your current PPC activities and seeking more effective lead generation indicates PPC management might be your solution. This investment ensures your campaigns are optimised and efficiently managed, providing peace of mind that your budget is utilised judiciously. Regular updates and reports will keep you informed throughout your PPC journey. If you’re new to PPC, consider starting with setup assistance, or if you’re experienced but not achieving desired results, a PPC audit may identify improvement opportunities.
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Drop me a message and I'll do my best to answer it!
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Looking for Google Ads Services you can trust? I'm partnered with Google Ads which means I've undertaken their certifications and demonstrated good, consistent results for my clients.
