How I Helped Launch An eCommerce Events Based Business Through Google Search Ads

This client spotted a gap in the wedding market to update and modernise the traditional guestbook. Their product, the telephone guestbook, allows wedding guests the chance to voice record a personal message to the bride(s)/groom(s) using an old school rotary telephone. The phone was easy to set up, wireless for optimal placement, and created crisp digital recordings perfect for listening back to post honeymoon. 

PPC Challenges

This client is no stranger to the events industry or providing a bookable experience perfect for corporate events, weddings, and parties, having already established a business offering a mirrored photo booth experience. What was different about this particular project was letting the customer book and pay for the experience online without the need for a sales team to get involved. 

However, despite the best efforts of the client, Google Ads had not delivered the right impact with only a handful of sales generated. The client was lacking brand awareness and a dominant presence on the search engine results page. 

Sales Generation Strategy

I undertook a PPC Audit as a first step to identify how optimal the existing setup was and what actions needed to be taken to improve performance. 

The audit helped me to identify a blockage with the Google Ads setup. Whilst keyword research had been done (and quite extensively) the way they were added to the account was not encouraging a good Quality Score. Single Keyword Ad Groups were needed to ensure that our adverts were highly relevant against quite specific search terms. 

We then moved into some management where I looked to create good foundations to not only get some initial sales in, but also build the base for future campaign growth over time. This started with the website landing page which went through several iterations and A/B testing. 

Customer Testimonial

"Carl has been extremely helpful in gaining significant traction for my new businesses using google ads. My businesses are based in the UK and another in the US. I have also recommended Carl to others and they have used him too. The communication with Carl is great, always answering my questions quickly and I genuinely feel Carls goal is to make my business a success!"

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